📉 Why do users cancel after the first subscription period? 📱

A new RevenueCat article explains why the first renewal is important for subscription apps

Benchmarks are serious:
🔴 Weekly plans can lose 42..65% of subscribers
🔴 Monthly plans — 39..58%
🔴 Annual plans — 60..77%

The main idea is: users need to understand the value of your app before the first renewal. Good onboarding is not enough. Users need to get a real result, use the main features, and have a reason to come back 💡