😄 Reddit has launched a new 15-second Engaged Video Views goal for video ads 🆕

Advertisers will pay for meaningful views, with automated bidding options

For videos 15 seconds or shorter, a completed view counts as an engaged video view. For videos longer than 15 seconds, an engaged video view is counted once someone watches for at least 15 seconds

In alpha tests, advertisers saw an average:
📈 +51% in 15-second view-through rate
📈 +71% in video completion rate