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In-App: Global Mobile Marketing Blog In-App: Global Mobile Marketing Blog @inappglobal · 603 subscribers
Post #253 444
📈 AppLovin reported $1.92 billion in revenue for Q2 2026, a 53% year-over-year increase

The company continues to move beyond mobile gaming and is putting more focus on e-commerce and consumer brands. According to AppLovin, advertiser spending from e-commerce reached a new record in Q2 🛒

Another important update: the self-serve platform is now open to all advertisers. This could help more brands launch campaigns directly, without working with AppLovin’s sales team

This shows that AppLovin is growing from a gaming-focused platform into a bigger AI advertising platform for different industries
Yahoo Finance AppLovin's AI Growth Story Just Hit a Hard Reset Shares plunged 17% after slower model improvements, a revenue miss and a major analyst downgrade.
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