Apple just released a $2,000 iPhone

It’s called the iPhone Duo. And yes, as many of you may have already heard, it’s the first foldable iPhone in history. The price starts at $1,999.

This is an experiment. Apple is essentially testing whether millions of people are willing to pay for a smartphone like they would for a good laptop. If they are, the price ceiling for premium phones has just been pushed significantly higher for the entire market.

Analysts are already expecting 6–10 million Duo sales in its first year. In a strong scenario, that number could reach 15–20+ million.

If the Duo actually sells better than expected without hurting margins, analysts will have to raise their forecasts for Apple’s earnings. In a strong scenario, that points to around $400–430 per share, versus the current ~$315.