Re: California farmers are struggling to sell grapes as demand for wine drops

Alcohol is just in a structural decline. From my experiences in Switzerland:

1. 10-15 years ago it was expected you would have 1-2 glasses of wine at lunch as a front office guy / banker while talking shop. Now you will get a trip to HR unless meeting a client or in a place that still allows it. I imagine similar things in other areas. I still see construction workers drinking a can at 6:30pm however.

2. For good reason, "we were both drunk and X happened" doesn't work as an explanation anymore. Turns out that was a big a part of it.

The only real place people are still "expected" to drink is the army (cos there is nothing else to do) or meeting some boomer client. Younger people just do other drugs/stimulants.

mamonster, 1 day ago