The quote below is from a conversation I had with ChatGpt's Ai, because I'm not an absolute expert on the history of feminism.
Baby Boomers were the generation that did the most to bring modern feminism into the cultural mainstream. Second-wave feminism began in the 1960s and many of its early leaders—such as Betty Friedan and Gloria Steinem—were actually from older generations. But Boomers came of age during the movement and adopted many of its ideas on a massive scale, helping normalize them in universities, workplaces, media, politics, and family life. (National Women’s History Museum)
Pew Research found a clear generational shift: Baby Boomers were significantly more liberal about women’s roles than the generations preceding them. Later generations became even more socially egalitarian, but the Boomer generation was pivotal in turning ideas that had once been associated with feminist activism into mainstream Western social norms. (Pew Research Center)
Sources: Pew Research Center; National Women’s History Museum.