This is, of course, a conservative, normie-tier meme. However, I think it illustrates something that some individuals deeper in the White Nationalist movement seem to routinely forget—I’m not thinking of anyone specifically, just generally speaking. White Nationalism, at least since World War II, has never been more mainstream than it is today, and a big part of that is due to an improvement in optics and frame.

This applies to our use of language as much as our appearance. I’m not saying everyone has to be super clean-cut, but it’s always important to show that it is actually the anti-Whites who are the abnormal, hate-filled extremist thugs. However, it’s harder to do that if the anti-Whites can paint us as the unreasonable haters, which they’ve been doing for decades with success up until now. The truth has always been on our side, but in the optics-frame-game, It’s still all about turning the tables.

The frame game is real.