What I’ve come to learn is that the battle for hearts and minds mostly rests on language.

For most people, it is through language that the frame is set, the moral compass is directed, and all the lens from which they view and think about reality are put into place.

You either understand this or you don’t!

With the right language, we win every argument before it starts, and we can shutdown our enemies instantly. Accusing them of being anti-White is a good example of this. It is more effective than saying “yes, I’m racist” because it puts them on the defense.

But if we say, “hell yes, I’m racist!” It still puts us on the defense as much as it does for the White guy that says “no, I’m not racist!” The problem is the word racist, because it still exists as an anti-White concept, whether you are for or against it.

You either understand this or you don’t. But what’s clear is that we cannot approach this problem with a sledgehammer, we must use a scalpel.