TON August 2025 Ecosystem Update

Max Crown appointed President & CEO, Coinbase Ventures becomes Toncoin holder, Jetton 2.0 launches with 3x faster transfers, and digital assets hit new price records.

Let's dive into August's biggest wins 👇

👑 Leadership evolution: Max Crown expands role to President & CEO of TON Foundation, reflecting a natural progression in the Foundation’s governance model and the board’s trust in his vision for TON’s future.

🏦 Institutional recognition: Coinbase Ventures joins growing list of Toncoin holders, signaling strong confidence from one of Web3's most recognized investors. As @durov noted, this marks: "institutional recognition of TON's position."

⚡ Jetton 2.0 launches: Token transfers now 3x faster during congestion with smarter wallet placement and production-ready contracts from TON Core

☁️ AWS integration goes live: TON added to AWS Public Blockchain Data registry, enabling developers worldwide to access TON data with cloud infrastructure

📈 DeFi surge continues:

▪ Ethena expansion: USDe reached $179.5M (+29% m-o-m), tsUSDe $24.6M (+9% m-o-m)

▪ Memecoin trading: $84.5M volume (+113% m-o-m) highlighting community engagement

▪ TONCO performance: Market share grew 23.29% → 41.99%, TON/USDT avg 27% APR, tsTON/USDT avg 88% APR

🎮 Gaming momentum:

▪ Doodles UP launches: Kyle's Journey attracts 34.2K players, 378.1K games played, 4.5K Toncoin purchases

▪ TApps growth: 140K new users, 31 new apps listed, Loyalty Program users show 2x higher ARPPU

▪ CITY Holder innovation: First fully decentralized NFT Albums on TON, 30K sticker NFTs minted in 24h

🖼️ NFT market leadership:

▪ Top-3 global position maintained despite broader market lull

▪ New price record: Plush Pepe #1515 sells for $165K

▪ Notable trade: Porsche GT3 RS ($350K) swapped for Telegram Gifts originally worth $57

▪ Telegram Stars activity: Weekly purchases hit $11.9M (4x increase) from Telegram anniversary

💳 Payment ecosystem expansion:

▪ Nexo integration: 7M+ users can earn 3.5% on TON, unlock credit lines

▪ Zengo support: 2M+ users gain TON storage, swaps, staking, mini-app integration

▪ Regional growth: ANZO adds Vietnamese Dong, Fonbnk expands to Brazil/Philippines

🛠️ Infrastructure maturation: MyTonWallet Air (40% faster), BTC Teleport integration, ChainPatrol security partnership, Toncenter API upgrades, 214 new builder registrations with <3 day response times

📱 New standards released: NFT 2.0 standard live, providing enhanced functionality for digital assets on TON

August demonstrated TON's evolution from crypto-native infrastructure to consumer platform, with institutional backing, technical improvements, and sustained ecosystem growth ☀️

👉 Full update