We are on the eve of the Matrix. Constantly increased dopamine level in the VR world or poverty and fighting with robots in reality.

Scientists from the universities of Helsinki used GANs to create personalized attractive faces. To gradually increase the face attractiveness they recorded the electrical activity of the brain of the tested person while changing the synthetic faces by random walking in the GAN latent space. This way, we get a GAN, in which a living person acts as a discriminator, and therefore the generated faces were more likable for that person.

I have thought about a similar idea a couple of years ago. We can analyze users' preferences in male/female appearance by their likes in social media and then use it to generate personalized ads with the faces of the most attractive people. This seems like a more feasible scenario than using brain encephalograms 🧠.