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Glassnode Glassnode @glassnode · 44.1K subscribers
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📢 New Metric Release: Introducing On-Chain Retention

What is On-Chain Retention?
Retention is a fundamental metric for assessing engagement and sustainability of a business, but until now, digital assets lacked a robust framework for measuring it.

Glassnode introduces a solution to this problem with On-Chain Retention - a set of metrics tracking user engagement and investor loyalty across BTC, ETH, and 700+ ERC-20 tokens.

Why does this matter?
Traditional on-chain metrics track activity and balances, but they don’t categorize users based on commitment.

On-Chain Retention fills this gap by tracking addresses across intuitive categories such as new, retained, resurrected or churned over time.

How can investors use this?

✔️Distinguish real demand from speculation
✔️Detect early signs of capital flight and sell pressure
✔️Compare engagement and loyalty across assets

Read the full research article to learn how On-Chain Retention works and how to use it in practice.
Glassnode Research – Digital Asset Market Intelligence On-Chain Retention: A Novel Concept to Measure Engagement with Digital Assets We introduce On-Chain Retention, a novel concept for measuring user engagement and investor loyalty in digital assets through Activity Retention (ongoing interactions) and Holder Retention (sustained ownership). These metrics reveal insights into investor…
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