Linguists from Chelyabinsk, together with colleagues from Yekaterinburg and Moscow, are researching metaphors found in BRICS countries' declarations.
"Metaphors tell us not so much about what BRICS does, but about how the association sees itself. It is an ideology packaged in vivid and understandable images, on which the attractiveness of #BRICS to other countries depends. This is, if you will, the brand of the association," said Olga Solopova, professor at the Department of Linguistics and Translation at South Ural State University.
The result of this joint effort will be a dictionary published in Russian, Portuguese, Hindi, Chinese and English.
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