Speaking on the sidelines of the meeting, Nana Tamaklo, founder and CEO of Accra Fashion Week and FashionGhana.com, described the event as "amazing." Following last year's decision to create the BRICS International Fashion Federation, he's eager to see what happens next.
"It's a very impressive organization. They're doing very well, and I hope to be more part of the upcoming events and the activities," Tamaklo told Sputnik Africa.
⚫️Regarding the challenges facing new designers seeking to rival established global brands, Tamaklo observed that big brands are now adopting marketing strategies that were once unique to smaller, newer brands.
"So if you have a plan, you need to move on it very quickly" he warned.
He also added that the AI technology is going to give a platform to more and more people. He expressed hope that in the future, "it's going to boil down to who really has the good brand and who really has the good designs."
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