I’ve spent the last month observing everyone. Which KOL is doing what? What kind of fees are they charging? Or which retailer has turned into a KOL manager—lol, I’m watching it all. My conclusion? None of them are doing a damn thing. There’s no one actually making money or successfully running a project.

The bottom line is, everyone is just out to line their own pockets. Meanwhile, I’m investing my own money into the projects I actually like. huh

It’s interesting. Things will eventually go back to how they used to be, but who knows what else I’ll see before that happens.