Most founders make a fatal error: they use the same KOL lists for memecoins and complex infrastructure. When you build RWA or DePIN, your target audience isn't a 10x leverage degen. It’s institutional capital and hardware operators.
❌ The Flawed Model:
— Buying template promo threads from engagement farmers.
— Explaining hardware architecture through chart analysts.
— Tracking X (Twitter) likes instead of deployed nodes or B2B leads.
Result: Retail dumps at TGE, institutions ignore you due to toxic branding, and actual network growth is zero.
✔️ The B2B Influence Architecture:
At G61, we don't buy "shills." We build authority funnels.
1. On-chain Analysts Over Influencers
We skip crypto influencers and focus on independent on-chain analysts and Substack researchers.
2. Operator Communities
In DePIN, real influence belongs to hardware operators.
3. Institutional PR
RWA founders don’t need random Telegram AMAs. We position your team in Tier-1 B2B podcasts and macro spaces watched by family offices and VC scouts.
💡 Which DePIN/RWA analysts do you actually trust? Drop their names in the comments so we can build a whitelist of real builders.
#Gagarin #G61 #Web3Marketing #DePIN #RWA #KOLMarketing #B2BGrowth