People are trying to build a Web3 community using Web2 tools.
You spend $50 to acquire a user, and then you try to retain them with a Mailchimp newsletter.
❌ The Web2 Email Trap:
○ Open rates hover around 12% (if it doesn't hit the spam folder).
○ Rampant phishing means Web3 users fundamentally don't trust crypto emails.
○ You are talking to an inbox, not a portfolio.
Result: High churn, dead leads, zero on-chain conversions.
✅ The On-Chain Reality (Wallet Messaging):
○ Protocols like XMTP and WalletConnect now allow direct, secure messaging to the wallet itself.
○ Messages are delivered right to the user's active interface.
○ You communicate based on verified on-chain behavior (e.g., messaging only wallets that hold your NFT or staked your token).
Result: 80%+ open rates. Zero spam filters. 100% verified holders.
Email is for newsletters. Wallet messaging is for execution.
💡 How are you currently re-engaging users who connected their wallets once and left? Let's discuss in the comments.
#Gagarin #G61 #Web3Growth #WalletMessaging #XMTP