Partnerships are often a vanity metric. Use this formula instead:
Value = (Qualified Users × LTV) – (Your Time)
The Reality Check:
❌Deal A: 500 followers → 8 sales → 15 hours of work = Negative ROI.
✔️Deal B: 150 followers → 45 sales → 8 hours of work = $14,400 Value.
The Lesson: Deal A was "noise." Deal B was "alignment."
Quality > Quantity.
If the math doesn't work, say no.
💡 What was the ROI of your last deal? Let’s talk in the comments.
#GrowthMath #Partnerships #ROI