Most projects come to marketing when pressure is already high

❌ Deadlines are close
📈 Growth is expected
👀 Investors are watching

So the instinct is simple: hire faster, launch louder, spend harder

But before you hire marketing, pause and check four things:

1️⃣ What problem should marketing solve right now? Not “more awareness” but what exactly must change in the next 3–6 months

2️⃣ What do you want to be remembered for? If the answer shifts every sprint, no campaign will fix it

3️⃣ Where does attention go after first touch? Traffic without a clear path turns into noise, not growth

4️⃣ Can this work as a system, not a one-off? If everything depends on manual pushes, it’s not scalable

Before you hire marketing, define the job

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