Social Media Marketing Foundations | Other Linkedin courses

01 - Introduction
- What is social media marketing

02 - Creating a Social Media Strategy
- Set strategic goals
- Define your audience

03 - Choosing the Right Channels
- Invest in a smart mix of channels
- The most widely used social networks
- Messaging and chat-based networks
- Niche social networks to consider

04 - Publishing on Social Media
- Crafting engaging messaging
- Balancing an editorial calendar
- Understanding paid advertising

05 - Interacting with Customers
- Building and maintaining a community
- Providing social-first customer service

06 - Selling on Social Media
- Encouraging direct and assisted sales
- Partnering with influencers

07 - Measuring Social Media Activity
- Attributing social actions to results

08 - Innovating with Social Media
- Shifting to passive and private
- Experimenting beyond best practices

09 - Conclusion
- Staying updated on social media marketing

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