Вот пример стратегии одной компании.

Чем плоха такая стратегия?

- We will be the graphics arts services firm of choice.
- We will delight our customers with unique and creative solutions to their problems.
- We will grow revenue by at least 20% each year.
- We will maintain a profit margin of at least 20%.
- We will have a culture of commitment. Corporate goals are commitments we all work to keep.
- We will foster an honest and open work environment.
- We will work to support the broader community in which we operate.