Why most token launches will fail

The current model for launching crypto tokens is fundamentally broken — and hurting the entire Web3 ecosystem. 👇
Why?

Here are a few reasons from Mário Alves (CEO of Taikai & The Garden)

1️⃣ Hype Over Substance
Token launches today are optimized for attention, not sustainability. Projects chase short-term price spikes instead of long-term value.

2️⃣ The Data Is Brutal
- 72% of tokens launched since 2021 have lost 90%+ of their value.
- Only 8% of tokenized projects remain active a year post-launch.

3️⃣ Extractive by Design
The typical launch cycle:

Founder → VC entry at inflated valuations → Launchpad pumps hype → Early whales dump on retail → Token crashes.

Everyone wins — except the community.

4️⃣ Launchpads Are Expensive Middlemen
They take 5%–20% in fees + token allocations. Add in airdrops and OTC deals, and you've got a liquidity mess before TGE even happens.

5️⃣ Retail Is Left Holding the Bag
Presale investors dump 40–60% of the supply within 2 weeks of launch. Retail buys in last — and watches the chart collapse.

🛑 The result?
A short-lived pump, a long-term dump, and zero incentive for builders to stick around.