How to make a successful token launch? Insight from Dennis, co-founder of @storm_trade_news, the first Perp DEX on TON and one of the largest DEXes on the blockchain.

🧑‍🔧 Test pre-market trading
Before the official TGE, StormTrade enabled pre-market trading of token allocations. This helped prevent airdrop recipients from dumping tokens during the launch. Instead, those who wanted to sell did so in the pre-market, while serious investors acquired tokens.
The result was stable price discovery and minimal volatility during the TGE.

💽 Design token with utility in mind
The token’s value is intrinsically linked to the protocol’s success through a revenue-sharing mechanism.
A portion of the protocol's revenue is allocated for token buybacks, aligning token value with trading volume and protocol growth.

📊 Align stakeholder interests
Investors, users, and the team all benefit from increased trading volume, creating a shared incentive to grow the ecosystem.
This approach ensures token performance reflects the protocol’s long-term success.