«People knew us as a portfolio tracker and didn't know us as a wallet, so we had to shift users' perception»

Zerion is a smart & social Web3 wallet with over 220k monthly active users and over $1B in trading volume.

But before they even launched the wallet, the team had to undertake some brand awareness efforts — otherwise, users wouldn’t perceive the product correctly.

🔥 Alexander Guy, their Head of Marketing, explains what helped them to overcome the problem:

— Sharing the message widely through Twitter and Discord;

— Hopping on podcasts and live streams;

— Launching the PR campaign and getting in the press;

Looking to get more insights? Then you don’t want to miss Alexander's keynote speech at the Epic Web3 Conference. Get ready to leave the event feeling inspired and ready to take on new challenges in the world of Web3.

Grab your ticket today, cuz all prices go up tomorrow 🎟