💥LOOK CLOSELY.
🤯IN 1892, A MAN NAMED RONALD MCDONALD TRAVELED THROUGH THE FAIRS OF THE AMERICAN MIDWEST WITH A LARGE TENT.
❗️HE HAD CALLED IT « THE HAPPY MEAL ».
ENTRY WAS FREE FOR THE CHILDREN.
EACH CHILD RECEIVED A SMALL RED BOX WITH BREAD, COLD MEAT, A WOODEN TOY… AND A CARD:
« EAT UP. COME BACK TOMORROW. »
THE CHILDREN CAME OUT OF THE TENT PALE, SILENT, AND DISTURBED.
SOME DIDN’T EAT FOR DAYS.
SOME NEVER SPOKE AGAIN.
BY THE END OF THE SUMMER, 12 CHILDREN HAD DISAPPEARED IN THE TOWNS WHERE HIS TENT HAD BEEN SET UP.
WHEN THE POLICE SEARCHED HIS CARAVAN… ALL THAT REMAINED WAS RED PAINT, YELLOW FABRIC, AND EMPTY BOXES.
20 YEARS LATER, AN ADVERTISING AGENCY IN CHICAGO CAME ACROSS AN OLD POSTER OF THIS MAN.
THEY KEPT THE NAME.
THEY KEPT THE COLORS.
THEY KEPT THE SMILE.
AND SINCE THEN, MILLIONS OF CHILDREN HAVE GROWN UP SEEING THIS FACE EVERY DAY.
YOU’VE EATEN AT MCDONALD’S YOUR WHOLE LIFE.
YOU’VE SEEN THIS SMILE THOUSANDS OF TIMES.
AND WHAT IF I TOLD YOU IT WAS THE FACE OF A CHILD KILLER?
LOOK.
REALLY LOOK.
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