X putting a Buy button next to crypto content is honestly a little dangerous

Right now the process is

see a coin → get curious → leave X → find the exchange → connect wallet → buy

If this goes live

see the coin → click Buy → suddenly you’re a holder

With 600M+ users, X wouldn’t just be a place where crypto narratives spread

It could become the place where those narratives turn into actual orders

And crypto Twitter is already full of people who buy first and ask questions somewhere around -40%

Imagine removing the friction

The biggest alpha here might not be another new token

It’s turning attention into liquidity