Telegram’s latest drop of collectible gifts, created in collaboration with Snoop Dogg, saw overwhelming demand — with all rare items sold out within minutes.
💘 The Snoop Pup (600,000 units) sold out in 37 minutes.
💘 The sealed bag (240,000 units), referencing Snoop’s well-known aesthetic, disappeared in 19 minutes.
💘 The stylized roll (120,000 units) was claimed in just 5 minutes.
💘 The Snoopmobile and the Westside gesture (24,000 and 12,000 units, respectively) vanished in under a minute.
Just 90 minutes before the launch, Snoop Dogg released a music video dedicated to the collection on his official YouTube channel. Within two hours, the video reached YouTube’s Top 10 trending music category.
💘 According Pavel Durov, nearly 1 million unique Snoop-inspired NFT gifts generated $12 million in revenue within 30 minutes.
@durovs_code