✅ What Actually Compounds in Web3 GTM

Most Web3 GTM effort produces one-time returns.

KOL campaigns spike, then stop. Airdrops distribute, then collapse. Listings pump, then flatten. Partnership announcements get retweets on the day, forgotten in a month.

None of these are wrong. Almost none of them compound.

What compounds looks different. Consistent public thinking over years. Genuine relationships with operators who actually use the product.

Community depth with users who defend the project through cycles. Narrative the ecosystem internalizes. Product velocity shipped continuously. Presence in specific rooms, sustained.

Founders under-invest in compounding work because it doesn't produce measurable output for months. Non-compounding work produces beautiful short-term metrics. Boards reward metrics.

What percentage of your GTM budget goes to activities that will still produce returns twelve months from now?

👉 Full breakdown: https://x.com/DTCGroup_/status/2094579818482512214

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