The US ETF industry is rapidly expanding:

In total, nearly 1,100 ETFs have launched so far in 2026, up +43% year-over-year.

Leveraged ETFs as a % of total ETFs launched so far in 2026 is up to a record 31.2%.

This percentage has more than quadrupled over the last 3 years.

Furthermore, 48 thematic ETFs were launched in Q3 and 46 in Q2, more than double the previous quarterly record set in Q4 2025.

Thematic ETFs provide investors with targeted exposure to specific trends, industries, technologies, or investment themes such as AI, rather than broad-market indexes.

The ETF market is becoming more specialized and leveraged.

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