Japan just turned sleeping into a competition.

Dozens of people showed up in Tokyo to see who could fall asleep the fastest and sleep the deepest.

They had brain monitors to track their sleep, stuffed toys to cuddle, and a prize big enough to buy a much better bed.

It was all organized by mattress company Koala Sleep Japan as a fun promotion called Matt Race.

But there's a sad side to this. Japan already has some of the shortest average sleeping hours among OECD countries (38 mostly wealthy nations).

Maybe what Japan really needs isn't a sleep competition, but more time to actually sleep.

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