Words, rhythms, gestures.

Sabato De Sarno’s vision of the women’s wardrobe continues for Fall Winter 2024 in a new campaign showcasing his latest collection for the House. Softly lit spaces create an authentic atmosphere in which to present a conversation between personalities and clothes. Loli, Alaato and Jiahui: each of them brings something of herself to the looks, enhancing De Sarno’s vision, in continuous dialogue with real life, in search of freedom of interpretation, beyond all constraints.

Creative Director: Sabato De Sarno
Artistic Director: Riccardo Zanola
Director: Marie Schuller
Photographer: David Sims
Stylist: Alastair McKimm

#GucciFW24