Suitcases in different colors and shapes, modern and vintage, were piled up haphazardly in the large industrial location in Milan chosen by @adrianappiolaza for @moschino’s first men’s show and women’s 2025 resort.
The concept of lost and found luggage was a metaphor for the “journey of discovery and exploration, moving from a chaotic life toward a paradise chosen,” the designer said during a preview. He believes in building characters for Moschino, who explore, lose themselves in that exploration, and find a new perspective — all in the name of freedom of expression, which is key to Appiolaza.
The display had an autobiographical back story as the designer’s first job in his birth country of Argentina was at an insurance company “to save money to leave to go to London, back in the ‘90s” — and never wear a suit again in his life.
Fast-forward some 20 years, Appiolaza relished the opportunity to put a papery suit into a shredding machine, and add whimsical touches such as brooches that looked like fried eggs. A pin-striped jacket was actually a trompe l’oeil shirt. Starched shirt collars became embellishments on sleeves and a tank top was made entirely paper clips.
#MFW
Video: DIVO
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