Brand & Social Media Director | Forever Estates

About company

Forever Estates is a startup disrupting the UAE real estate market. We operate at the intersection of brokerage and investment advisory, targeting affluent and high-net-worth individuals.

Company's approach:
- Innovative customer acquisition with a strong focus on social media. We became the #1 channel in our niche within 6 months, and we’re now expanding.
- Data-driven research and analytics that help investors make informed decisions. Our CEO is a former BCG consultant and senior banker, bringing a unique analytical edge to the industry.
- Top talent and an agile team. We’re highly selective, hiring only the best people who share our values.

Who they’re looking for

They’re looking for a leader to drive and manage our brand and social media presence, with a focus on organic content. Since social media is central to our acquisition strategy, this is a key leadership role for the business.

- You’ll own the company’s brand in the digital space and grow the top of the acquisition funnel.
- The role involves managing a cross-functional team of scriptwriters, editors, and designers, ensuring content production is streamlined and effective.
- You’ll work closely with one of the world’s top YouTube strategists to create top 0.1% content and deliver outstanding results.
- Ultimately, you’ll be responsible for the performance of our social media channels, with a primary focus on generating high-quality leads (potential customers). Your main KPIs are the quantity and the value (total investment budget) of those leads.

Key Responsibilities:

1. Long-Form Content (YouTube):
- Own the end-to-end development of YouTube content, from researching and benchmarking successful videos to brainstorming and proposing new topics.
- Collaborate with our YouTube strategist and manage the creation of titles, thumbnails, and hooks.
- Structure video outlines and coordinate with our internal researcher for data gathering.
- Review and refine scripts from our scriptwriter to ensure they align with our brand voice and engagement goals.
- Manage the post-production process, including coordinating with editors and thumbnail designers, and providing quality feedback.
- Analyze video performance and generate insights for continuous improvement.
2. Short-Form Content (Instagram and YouTube Shorts):
- Oversee and optimize our short-form content strategy, ensuring alignment across platforms.
- Collaborate with our agency partner and provide oversight to maintain quality and consistency.
3. Platform Expansion:
- Lead the expansion into new social media platforms as part of our growth strategy.
- Develop strategies to generate high-quality leads and maximize the impact of our social media efforts.

Other details

- Full-time and fully remote
- We’re open to candidates at various levels of seniority - we need both individual contributors and a team leader
- Fluent English is a must

Application process
- Contact @jay_abrams or jay.abrams@foreverestates.ae
- Share your CV
- Share examples of your social media work related to lead acquisition or brand development -for both corporate and personal brands

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