Last month was full of events, and our concluding Guest Talk was lively and inspiring!

Our team at BMU Marketing Insights Lab had the pleasure of welcoming the most creative couple in Uzbekistan's video production industry: Anastacia Lee and Alisher Seytniyazov from DBLA Hybrid Production.

During the lecture, students at British Management University in Tashkent had a wonderful opportunity to learn about the power of an authentic storytelling behind DBLA's campaigns and how #AI can be used to optimize video production workflows, freeing up more room for #creativity, which is difficult to replicate with AI.

The key takeaway of the session was the fact that AI won't replace us. A powerful campaign requires human pain and human touch, and that is exactly what makes it resonate with audiences.

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