2026 FIFA World Cup sponsors by their estimated brand value gains during the 2026 World Cup:

Aramco: $1.1B
Verizon: $1.0B
Hyundai: $836M
Coca-Cola: $733M
Bank of America: $631M
Visa: $532M
Home Depot: $402M
Kia: $365M
McDonald's: $309M
Lenovo: $295M
Lay's: $254M
adidas: $232M
Budweiser: $130M
DoorDash: $65M
Michelob Ultra: $63M
Mengniu: $59M
Airbnb: $57M
American Airlines: $43M
Marriott: $20M
Hisense: $19M
Globant: $7M

Source: Brand Finance.