Global Social Media Growth Slows After Steady Expansion

From Q1 2023 to Q1 2025, the number of global social media users rose from 4.76 billion to 5.24 billion, reflecting consistent quarterly growth with peak increases of 1.7% in late 2023 and early 2024. However, by Q1 2025, growth had slowed to just 0.5%, indicating a possible approach toward market saturation.