Masters of the Medium: Lotta Volkova

Lotta Volkova (b. 1984) is one of the most influential stylists in contemporary fashion. After graduating from Central Saint Martins, her career took off super fast. She styled for Vetements, Balenciaga, Jean Paul Gaultier, and today, she is the creative force behind Miu Miu.

Her collaboration with Miuccia Prada began in 2021 and quickly shaped a new era for the brand. In 2022, she delivered a viral sensation: the chopped-down chino miniskirt that became the emblem of Miu Miu’s revival, later named Dress of the Year.

Her styling balances irony, provocation, and cultural sharpness. Her rare instinct for fashion and contemporary culture has already made Miu Miu’s sales soar by 97% in 2024!

If you're passionate about Fashion Design, Photography, or Styling, don’t miss your chance — participate in DAFES AWARDS! Deadline: October 12.

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