WEEKEND WATCH RECOMMENDATION

This weekend, we recommend watching the documentary Helvetica — a film that dives deep into the most iconic typeface of the 20th century.

At first glance, a documentary about typography may not sound very entertaining. But Helvetica defies expectations: it is full of insightful interviews with renowned designers, elegant visuals, and interesting facts about the design history.

The film explores how Helvetica cleaned up the visual clutter of the 1950s — replacing chaotic handwritten signs and crammed cursive with structured, balanced forms. It’s a thoughtful examination of how something as seemingly “invisible” as a font can influence culture, commerce, and communication.

From subway signage to corporate logos, Helvetica is everywhere — and this film shows us why.

#WeekendRecommendation