251 #TraditionalBusiness #ConsumerD2C

The Overview & Validation

We are an operating men’s grooming business with an established retail/e-commerce presence, access to more than ten European brands and a working supplier network. We are now launching a dedicated B2B direction for barbershops.

The Problem

Most barbershops earn primarily from services, although the same client can also purchase professional products for home care. In practice, many shops lack the assortment, training and sales materials needed to turn recommendations into consistent retail revenue.

Procurement is also fragmented. Products, tools and consumables are sourced from different suppliers, while premium international brands and required items are not always available locally.

The Solution

We provide barbershops with one professional supply channel covering cosmetics for resale, tools and consumables for daily work.

Partners receive a curated assortment, wholesale pricing, local product availability, regular delivery, team training and sales materials. The barber recommends products already used during the service, allowing the shop to earn additional margin from clients who already trust the recommendation.

The Business Model & Market

Revenue is generated through wholesale margin and recurring replenishment orders.

There are more than 700 barbershops in Cyprus. The current model reaches operating break-even at approximately 43 active partners, representing around 6% of the addressable market.

The Stage & Use of Funds

The consumer business, supplier network and assortment have already been established. The B2B model is now ready for commercial launch.

The company is raising €100,000 to fund local inventory, the sales team, transport and logistics, marketing, professional events and the first year of commercial rollout across Cyprus.

Stage: Growth-stage
Geo: Cyprus
Round: Equity expansion round
Total round amount: €100,000
Equity offered: 30%
Minimum ticket: To be agreed