THE FIRST OF ITS KIND

For more than a century, Rolls-Royce built motor cars for the road.

Then came Cullinan.

When it arrived in 2018, it introduced something never before seen on a Rolls-Royce: all-wheel drive. (BMW Group PressClub⁠)

But the idea wasn’t to turn a Rolls-Royce into a conventional off-roader.

It was to take the feeling Rolls-Royce was already famous for — silence, composure and the “Magic Carpet Ride” — and make it work where the road ends. (BMW Group PressClub⁠)

Gravel.
Mud.
Snow.
Sand.

One button prepares Cullinan for all of them. (BMW Group PressClub⁠)

For the first time, a Rolls-Royce wasn’t limited by the road ahead.

That was the point of Cullinan.