MUMU was formally filed for trademark protection with IP Australia under Application No. 2682039, covering the three core areas that make up the character’s commercial identity: digital media and NFT-authenticated works, apparel, and entertainment services.

Australia is a member of the Madrid Protocol, the WIPO-administered system for international trademark registration. As a result, this filing is not limited to Australia. Subject to the Madrid system’s procedures and acceptance in designated jurisdictions, trademark protection can be extended internationally through a single registration process.


https://x.com/mumuthatbull/status/2084018742141587950?s=46