Amazon shares experienced an uptick on Wednesday following Wall Street's endorsement of a price increase for the United States Prime Video service. According to NS3.AI, the ad-free subscription will see a rise from $2.99 to $4.99 per month. The service is set to be rebranded as Prime Video Ultra on April 10, with an additional option for a $45.99 annual plan.
JPMorgan analyst Anmuth has adjusted his target price for Amazon (AMZN) shares, raising it from $265 to $280. Meanwhile, BofA Securities maintained its target at $275, suggesting that the price adjustment could bolster Amazon's revenue by 2026.#Amazon #PrimeVideo #PriceIncrease #WallStreetSupport #Subscription #PrimeVideoUltra #AMZN #JPMorgan #BofASecurities #RevenueGrowth #StreamingService #AdFree