DuckDuckGo partnered with sunglasses brand Knockaround to release "Normal F**king Sunglasses" — a satirical product mocking AI-powered smart glasses. The glasses have no camera, microphone, AI, battery, or electronics of any kind. They sold out in under a week. The collaboration is a commentary on growing surveillance concerns around AI glasses, particularly following Meta's use of Ray-Ban Meta smart glasses footage to train its AI systems and the June 2026 launch of Meta Glasses.