The official Ruby programming language website has undergone a comprehensive redesign with a new identity centered on "A language where people gather, a site where people are visible." The new design features hand-drawn illustrated characters radiating from the Ruby logo, representing the global developer community. The redesign emphasizes Ruby's core values of programmer happiness, ecosystem, productivity, and community while incorporating interviews with community members and photographs to showcase the people behind the language. The site update is ongoing with improvements still in progress.