Thatgamecompany successfully created an animated film based on their game Sky: Children of the Light after major streaming platforms rejected their project. CEO Jenova Chen explains how they overcame transmedia challenges by self-publishing through their game platform, using in-game movie theaters and regional events. The film topped indie theater rankings in Japan, demonstrating how game studios can expand their IP through careful regional strategies and leveraging existing player bases rather than relying on traditional distribution channels.