The updated NO FAKES Act creates a broad new intellectual property right targeting AI-generated digital replicas, but expands far beyond its original scope. The bill now mandates internet platforms implement takedown systems and content filters, allows targeting of AI tools themselves, and enables easy unmasking of anonymous users through court clerk subpoenas. Critics argue this creates a censorship infrastructure that will harm legitimate speech, stifle innovation, and benefit Big Tech companies by raising barriers for new competitors.