Trends predicted by experts in the arbitrage market for 2025.

In the 2nd part we’re diving into the key trends on popular marketing platforms that are making waves in the industry.

6. Stricter requirements for ad creatives and algorithm changes
🟡Focus on user data protection becomes a top priority.
🟡Limited access to user data due to regulations like GDPR.
🟡Decline in targeting accuracy based on historical data.
🟡Shift towards contextual and geo-targeting as the main strategy.

7. Automation and anti-fraud measures
🟣Facebook introduces AI tools for automatic bid and creative optimization. These tools will unlock higher ROI potential but will require close monitoring.
🟣 Stricter traffic monitoring and detection of suspicious activities.
🟣 Increased risk of bans for low-quality traffic sources.

8. Restrictions on third-party cookies usage
🟡The need for server-side tracking is growing.
🟡Data collection via custom landing pages and subscription forms becomes essential.
🟡Google Privacy Sandbox offers a way to track conversions without compromising user privacy.

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