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Виральность по-научному https://research.fb.com/publications/selection-effects-in-online-sharing-consequences-for-peer-adoption/
Facebook Research Selection Effects in Online Sharing: Consequences for Peer Adoption - Facebook Research Most models of social contagion take peer exposure to be a corollary of adoption, yet in many settings, the visibility of one's adoption behavior happens through a separate decision process. In online systems, product designers can define how peer exposure…
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