✒️ A pen worth millions
2025 in one story: brand power > common sense. At a meeting with South Korea’s president, Trump joked about his fancy fountain pen. The guy theatrically handed it over — sweet diplomatic move.
Markets? Lost their minds. Shares of stationery giant Monami spiked 30% because everyone assumed they made “Trump’s pen.” Spoiler: nope 😅. The real maker is a tiny workshop called JENAIL. Handcrafted from rosewood & olive, wax finish, price tag $150. The only Monami part? A $2 ink cartridge.
Lesson? In a world where Musk tweets crash crypto and Trump lifts stocks with a pen, personal brand isn’t just PR anymore — it’s a financial weapon. One gesture = someone else’s millions.
Meanwhile, JENAIL keeps making $150 pens. And Monami is still happily riding the hype.