It is all over. Google has discontinued its Privacy Sandbox APIs intended to replace third-party cookies in Chrome and Android. The company initially planned to phase out third-party cookies by 2022 but delayed the move repeatedly due to industry resistance and low adoption of alternative technologies. In spring 2025, Google abandoned the cookie deprecation initiative altogether. Six months later, it also decided to halt promotion and integration of many associated privacy-focused APIs.

The discontinued technologies include IP Protection, Topics API, Attribution Reporting, Private Aggregation, Shared Storage, Protected Audience, Related Website Sets, requestStorageAccessFor, Related Website Partition, Select URL, Protected App Signals, SDK Runtime, and On-Device Personalization. Google will retain only those APIs already implemented in other browsers: FedCM for privacy-preserving identity management, CHIPS for partitioned cookie storage, and Private State Token for bot detection without cross-site identifiers.

Cookies remain alive.