We literally interpret the feeling of weightlessness through the image of a floating package. Products like floats balance on the surface of the outer carton. Capsule — Premium natural skincare and spa products for every body. The brand's products focus on the themes of relaxation and balance.
Based on an archive picture of a 1905 Cartier delivery truck in New York, the Cartier Sans Serif typeface is both a homage to the history of the brand and a modern take on Cartier’s typographic heritage.